Financial Decisions Have An Order
The families and businesses we advise rarely arrive with the wrong information. They arrive with the right decisions in the wrong sequence.
The Financial Hierarchy
Building Security & Growth In The Right Order
Most financial difficulty does not arrive as a single poor decision. It arrives as a sound decision taken before the one beneath it was resolved. A pension funded while an income remains uninsured. An investment made while borrowing runs unchecked. A legacy planned before retirement income has been settled.
We work in a defined order. Seven tiers, each resting on the one below, each earning the right to the one above. The framework does not tell you what to buy. It tells you what has to be true before the next decision can be made safely.
That is the whole of our method, and it applies equally to a household and to a company.
01
FOUNDATION
Liquidity & Reserves
02
FOUNDATION
Protection
03
FOUNDATION
Debt
04
GROWTH
Short-Term Provision
05
GROWTH
Long-Term Provision
06
GROWTH
Retirement, Investment & Wealth Diversification
07
LEGACY
Legacy & Succession
Who We Are
We are a partner-owned financial advisory firm, rooted in Louth, founded in 2020 and working from 13 Crowe Street in Dundalk.
We hold no allegiance to any single provider. We operate no proprietary funds. We have no external shareholders whose interests might dilute our focus on you. We search the full market, and our judgement is unconstrained by sales targets.
We design and manage financial plans for individuals, families and business owners, across protection, pensions, investment and legacy.
The firm is led by Barry Oliver & Paddy Keenan, whose advisory experience spans decades and whose client relationships across Louth and beyond have carried from one generation to the next. The wider team are qualified financial advisers specialising across protection, pensions, investment and wealth management.
Financial Advice Built On Trust, Not Transactions
Everything we do is arranged around a long relationship rather than a single transaction. We take the time to understand the whole of your financial position before any recommendation is made, and we revise the plan as your circumstances change.
The advice is shaped by your goals rather than by a product range, and we set out what it costs and who pays for it before you decide anything.
Key Points:
- Long-Term Focus – Plans designed to grow with you
- Independent Advice – We are not tied to any provider
- Tailored Strategies – Built around your personal needs
- Clarity & Transparency – Straightforward, honest guidance
Why PPFS
Driven By Your Goals. Empowered By Your Trust.
Why PPFS
No Tied Interests
No external shareholders. No proprietary funds. We search the full market because our only obligation is to you.
Access
Direct Adviser Contact
You will always have direct access to your named adviser. Not a call centre. Not an automated service desk.
Expertise
Depth Of Experience
Our advisory team draws on more than two centuries of combined experience across every life stage and every business structure.
Community
Embedded Locally
Sponsors of Louth Gaelic Athletic Association, St Patrick’s Gaelic Football Club and both Drogheda & Dundalk Chambers of Commerce, with sustained support for local and international causes.
Governance
Regulatory Rigour
A dedicated compliance function, external oversight and a two-director principal structure. Governance proportionate to the responsibility of advising on a family’s or a company’s future.
Continuity
Generational Stewardship
We do not rotate your adviser. The relationship you build today carries forward, across reviews, life events and generations.
Our aim is to be your trusted adviser — a reliable source of solid, impartial advice that enhances your financial wellbeing for life.
Community Support
Invested In The
Communities We Serve
Louth GAA
Sponsorship
We support Louth Gaelic Athletic Association, helping promote local sport and community spirit from grassroots to senior level.
Women’s Lap of Louth
We are proud sponsors of the Sarah Fagan Women’s Lap of Louth. Organised by Cuchulainn Cycling Club, this annual ladies-only charity cycle brings riders together to raise vital funds for Dundalk Women’s Aid.
Community Initiatives
& Charities
Our primary charity partnerships focus on vital care and family support.
- The Maria Goretti Foundation
- The Gavin Glynn Foundation
- Irish Motor Neurone Disease Association (IMNDA)
- Supporting Life-Changing Charity Work
I’m Okay, A Song For
Autism Acceptance
Over the years we have had the privilege of supporting local charities, particularly those focused on autism and child support services. These experiences have encouraged us to reflect on who we are, as a business, as an employer, and as people.
St. Patrick's
GFC
As the home club of our directors Barry Oliver and Paddy Keenan, PPFS is the main sponsor of St Patrick’s Gaelic Football Club. We are delighted to give back to the club that has been at the heart of our community for generations. We look forward to cheering on the team from the sidelines at Pairc Eamon.
Start building your financial
future today
Speak with our team and get clear, independent advice tailored
to your personal or business goals.